About AND YOU

Beauty and fashion tend to arrive fully formed, and this magazine is interested in the part before that. AND YOU covers beauty culture and personal style for readers who want to know where a silhouette, a shade family or a much-copied serum came from: which archive it borrows from, which subculture wore it first, and who decided it should return. The audience is anyone who loves clothes and cosmetics and wants the reference behind them, not only the price tag.

The house format is the guide and the explainer. A piece takes one idea, a neckline or a texture or an acid, and follows it from origin to shelf, ending with advice specific enough to act on. Trend roundups with no source, and recommendations written from a press release rather than a face, are refused. Readers can expect longer reads, clearly argued opinion, and a willingness to say when something popular is simply not very good.

The sections follow that logic. Beauty examines products and the ideas about appearance they carry. Fashion tracks collections, houses and the people who dress everyone else, while Style works at the personal end, wardrobe by wardrobe. Skincare weighs formulas and how skin behaves over months; Routines sets the order and cadence that make them work. Trends explains what is rising and why now. Direction covers the creative direction behind campaigns, casting and imagery. Fashion News reports appointments, shows and launches as they land, and Business News follows the money underneath: funding, retail results, ownership.

AND YOU is published by VUGA Media Group, a member of the VUGA Enterprises Network.