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YOUAnd YouAND YOU — BEAUTY CULTURE & FASHION BEAUTY

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why every aesthetic is "core" now

The suffix started in hardcore punk, got turned into a joke by an art collective in 2013, and became the internet's naming machine — the actual history is better than the vibes.

Business News

e.l.f. bought Rhode for a billion, and the math is the story

E.l.f. Beauty agreed in May 2025 to buy Hailey Bieber's Rhode for $800 million up front, with up to $200 million more in earnouts — a total potential price of $1 billion for a brand that launched in June 2022.

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